Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages

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The top Walmart and Amazon product page experiences of 2017   Jan 3, 2018 by Andrew Waber Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.

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Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon Jan 3, 2018 by Greg Sterling Echo owners spend on average $1,700 per year on Amazon vs. $1,300 for Prime members.

18 link resolutions for 2018 Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo Jan 3, 2018 by Barry Levine The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms.

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New report: Customer Data Platforms doubled over last year   Jan 3, 2018 by Barry Levine The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.

Personalization & machine learning in 2018: From comms to content   Jan 3, 2018 by Blaise Lucey Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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