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2018年1月4日 星期四

Marketing Day: Reputation attacks, Mark Zuckerberg’s New Year’s resolution & more

 
 
Featured story
 

Mark Zuckerberg's New Year's resolution is to solve Facebook's issues

 

Jan 4, 2018 by Tim Peterson

"Facebook has a lot of work to do," company's CEO writes in Facebook post announcing his 2018 personal challenge.

 
From Marketing Land
 
Unite your team at SMX West! Save big on SEO & SEM training with group rates!
  Jan 4, 2018 by Marketing Land

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You'll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.

 
Increase of extortion-fueled reputation attacks points to a need for legal change
  Jan 4, 2018 by Chris Silver Smith

Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back.

 
Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon
  Jan 3, 2018 by Greg Sterling

Echo owners spend on average $1,700 per year vs. $1,300 for Prime members.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Power to the people: GDPR ushers in a new age of customer control over their data
  Jan 4, 2018 by Robin Kurzer

A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.

 
Need a New Year's resolution? Ask your sales team
  Jan 4, 2018 by Joe Hyland

If you haven't yet started, it's time to set your 2018 marketing goals. Columnist Joe Hyland explains why it's critical to include your sales team in the process.

 
Marketing online to kids in the age of GDPR poses new challenges
  Jan 4, 2018 by Robin Kurzer

Ad tech targeted to adults is capturing data from kids at a growing pace.

 
Frito-Lay CMO says marketers need a listen-first mentality to be successful
  Jan 4, 2018 by Amy Gesenhues

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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