Marketing Day: Snapchat’s new features, online advertising lessons & more

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Report shows Snapchat's newer features falling flat but messaging more popular than ever   Jan 9, 2018 by Greg Finn Data points to challenges in getting users to engage beyond Snapping.

From Marketing Land

The top 10 things I learned about online advertising in 2017   Jan 9, 2018 by David Rodnitzky Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to evolve in 2018.

So, what's it like to be a CMO of a marketing-focused business?   Jan 8, 2018 by Scott Vaughan What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

GK Software's AI acquisition promises a true omnichannel experience   Jan 9, 2018 by Robin Kurzer The company acquired AI-recommendation company prudsys in November.

Facebook shutters digital assistant 'M' and readies video 'Portal'   Jan 9, 2018 by Greg Sterling The Facebook touch-screen video device will make calls, stream Netflix.

SteelHouse adds Connected TV   Jan 9, 2018 by Barry Levine The ad platform is the latest to bring CTV into the digital ad ecosystem.

The CMO, martech and 'marchitecture': Messaging that matters to customers   Jan 9, 2018 by Jim Yu What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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