Marketing Day: WhatsApp Business app, competitive research & more

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WhatsApp officially launches app, profiles for businesses   Jan 18, 2018 by Tim Peterson Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers

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Competitive research: 3 free steps to a better brand strategy Jan 18, 2018 by Sam Welch You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions.

Optimize your holiday marketing dollars – long after the Christmas lights dim Jan 18, 2018 by Jordan Elkind Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

OpenX announces full GDPR compliance ahead of May deadline   Jan 18, 2018 by Robin Kurzer The ad tech provider says it's one of the first global ad exchanges to announce full compliance.

Aligning with sales: Stop saying and start doing in 2018   Jan 18, 2018 by Peter Isaacson Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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