It's been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there's a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second (or third) marketing channel can boost engagement.
Braze (formerly Appboy) has the full scoop on what cross-channel can mean for engagement—from how each channel drives engagement to what combinations have the biggest lift. Download the white paper to learn more.
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