PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more

Featured story

Can autonomous stores catch on?   Jan 11, 2018 by Barry Levine These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want them?

From MarTech Today

'Consent is unworkable' for programmatic ads in the era of GDPR   Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here's how to fix it.

From Marketing Land

AdSense rolls out ad balance optimization tool for publishers   Jan 11, 2018 by Susan Wenograd Publishers also now have a metric showing ad session length.

From Around The Web

10 Skills and Traits of Great Marketing Technologists, CMS Wire

Move over DMP, DSP and SSP: CDP is ad tech's hot new acronym, Digiday

OK, marketers: Here's what people are saying about their voice-activated speakers, Think with Google

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