Performance marketing tools, push notifications & marketing operations 2.0

Featured story

Side by side: Comparing two performance marketing tools/agencies   Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

From MarTech Today

With push notifications, there's always room for improvement   Jan 24, 2018 by Kristin Cronin Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.

Marketing operations 2.0: Defining the new organizational structure   Jan 24, 2018 by Debbie Qaqish What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.

From Marketing Land

Will AMP improve your rankings? How to set up an AMP test   Jan 24, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.

How AI can uncover new insights and drive SEO performance   Jan 24, 2018 by Jim Yu Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior

Google AdSense adds style automation for native in-feed ads   Jan 23, 2018 by Ginny Marvin The new option aims to match the look and feel of a publisher's feed automatically.

From Around The Web

AR: Lessons learned so far and where the tech could be headed, Mobile Marketer

4 Ways a Knowledge Management System Helps Align Your Strategy, Marketo

7 Ways to Make Vendor Technology Demonstrations More Useful, CMS Wire

The Email Marketer's Guide to GDPR, ADA, and CAN-SPAM, Movable Ink Blog

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us