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2018年1月9日 星期二

SearchCap: Alexa & Google Assistant, AMP URLs & link building

 
 
Featured story
 

Google announces solution to longstanding AMP cache URL display problem

 

Jan 8, 2018 by Michelle Robbins
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.

 
From Search Engine Land
 
It's Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
  Jan 8, 2018 by Greg Sterling

Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.

 
Split testing Google Shopping campaigns
  Jan 9, 2018 by Digital Marketing Depot

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it's to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.

 
5 content distribution strategies for 2018
  Jan 9, 2018 by Sherry Bonelli

So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.

 
Best practices for qualifying your link opportunities
  Jan 9, 2018 by Ryan Shelley

So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.

 
Har Gobind Khorana Google doodle celebrates first chemist to construct a synthetic gene
  Jan 9, 2018 by Amy Gesenhues

Born in Raipur, Pakistan, Dr. Khorana received the Nobel Prize while doing research at the University of Wisconsin in 1968.

From Marketing Land
 
Report shows Snapchat's newer features falling flat but messaging more popular than ever
  Jan 9, 2018 by Greg Finn

Data points to challenges in getting users to engage beyond Snapping.

 
The top 10 things I learned about online advertising in 2017
  Jan 9, 2018 by David Rodnitzky

Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to evolve in 2018.

 
So, what's it like to be a CMO of a marketing-focused business?
  Jan 8, 2018 by Scott Vaughan

What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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