SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry

Featured story

Searchmetrics wins important victory in patent infringement lawsuit   Jan 23, 2018 by Michelle Robbins Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.

From Search Engine Land

Side by side: Comparing two performance marketing tools/agencies   Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop   Jan 24, 2018 by Ginny Marvin Google's direct upload support to end March 20, 2018.

Local search industry optimistic about 2018 — but less likely to hire   Jan 24, 2018 by Jamie Pitman Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal's Local Search Industry Survey.

From Marketing Land

The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads Jan 24, 2018 by Amy Gesenhues This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos

Reach score: A suggested standard for local marketing Jan 24, 2018 by Megan Hannay Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.

Burger King Whopper-splains net neutrality's repeal in new ad Jan 24, 2018 by Tim Peterson Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.

Search News From Around The Web

2018 SEO, Part 5: Copywriting and Content, 3Q Digital

AdGooroo is Becoming Kantar Media, AdGooroo

Answer: How do I find this song that's become an earworm?, SearchReSearch

Drive better results for your business with machine learning: Part III, Inside AdWords

Google I/O 2018 starts on May 8th in Mountain View, The Verge

Low-quality pages and how to fix them, Yoast

SEOs Fight With Google Over How Google Treats Subdomains vs Subdirectories, Search Engine Roundtable

Why I left Google to join Grab – Steve Yegge, Medium

Your Company Needs SEO Services, Not An SEO Business, Search Engine People

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