SearchCap: Google Search Console beta live, PPC tips & SEO tasks

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New Google Search Console may be rolling out for everyone now   Jan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta version.

From Search Engine Land

It's here! 'Enterprise SEO Platforms: A Marketer's Guide' is all new for 2018. Jan 22, 2018 by Digital Marketing Depot Learn what's new with SEO software in 2018

15 PPC pro tips for writing text ads Jan 22, 2018 by Pauline Jakober Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.

3 SEO tasks to start 2018 off with a bang Jan 22, 2018 by Jeremy Knauff Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.

Sergei Eisenstein Google doodle honors Soviet film director known as the 'Father of Montage' Jan 22, 2018 by Amy Gesenhues Eisenstein's technique of editing film to create fast-paced sequences made him a cinema legend.

It's 2018. Are your Google Shopping campaigns ready? Jan 22, 2018 by Sponsored Content: Sales&Orders Key ways to audit your campaigns so you can completely eclipse your 2017 Google Shopping performance.

From Marketing Land

How to launch a successful refer-a-friend program Jan 22, 2018 by Digital Marketing Depot Learn all about referral marketing and how to make it work for your business

For Reduxio's CMO, diversity is key to building a winning marketing organization Jan 22, 2018 by Amy Gesenhues Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.

Amazon Go Store now open in Seattle — How disruptive will it be? Jan 22, 2018 by Greg Sterling Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.

Don't let your organization be a sitting duck: 10 reputation management tips for 2018 Jan 22, 2018 by Chris Silver Smith Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.

Search News From Around The Web

Google Targeted Advertising, Part 1, SEO By The Sea

AdWords Cross-Account Conversion Tracking, PPC Hero

Announcing Support for Bing Hotel Ads, Koddi Blog

Does Google Use Latent Semantic Indexing?, SEO By The Sea

Google People Also Search For Sub Carousels, Search Engine Roundtable

Great Content Is Unique Content: Here's Why [VIDEO], Stone Temple

How to set up a cornerstone content strategy with Yoast SEO?, Yoast

The Authoritative Guide To Google's Mobile Knowledge Panel, RankRanger

Travel SEO | The Importance of SEO in the Travel Industry, Hallam Internet

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