網頁

2018年1月4日 星期四

SearchCap: Google to sell Zagat, videos in Google My Business & new research

 
 
Featured story
 

Search marketing to enjoy 'late-stage renaissance,' according to analyst firm

 

Jan 4, 2018 by Greg Sterling

Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.

 
From Search Engine Land
 
Unite your team at SMX West! Save big on SEO & SEM training with group rates!
  Jan 4, 2018 by Search Engine Land

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You'll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. 

 
How to reverse-engineer your online advertising strategy
  Jan 4, 2018 by Jacob Baadsgaard

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to.

 
Holiday Retail Search Strategies 2017: What worked, what didn't
  Jan 4, 2018 by Digital Marketing Depot

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We'll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. 

 
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
  Jan 4, 2018 by Andy Taylor

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.

 
Google My Business dashboard showing video upload section for some business owners
  Jan 4, 2018 by Barry Schwartz

Some business owners can now upload videos to their local listings in their Google My Business photos section.

 
Report: Google exploring sale of Zagat reviews
  Jan 3, 2018 by Greg Sterling

Might there be an Act 3 for the venerable restaurant guide?

From Marketing Land
 
Mark Zuckerberg's New Year's resolution is to solve Facebook's issues
  Jan 4, 2018 by Tim Peterson

"Facebook has a lot of work to do," company's CEO writes in Facebook post announcing his 2018 personal challenge.

 
Unite your team at SMX West! Save big on SEO & SEM training with group rates!
  Jan 4, 2018 by Marketing Land

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You'll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.

 
Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
  Jan 4, 2018 by Barry Levine

The purchase is one step in Terminus's plan to expand beyond display ads.

 
Increase of extortion-fueled reputation attacks points to a need for legal change
  Jan 4, 2018 by Chris Silver Smith

Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back.

 
Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon
  Jan 3, 2018 by Greg Sterling

Echo owners spend on average $1,700 per year vs. $1,300 for Prime members.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

沒有留言:

張貼留言