SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads

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New search quality raters guidelines for Google Assistant and voice search evaluations   Jan 2, 2018 by Barry Schwartz Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.

From Search Engine Land

There's nothing stopping climate change deniers from using Google AdWords   Jan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine the kinds of ads we see.

Report: Amazon in discussions with consumer brands about ads on Alexa   Jan 2, 2018 by Greg Sterling CNBC report says product promotions on Alexa are already being tested.

18 link resolutions for 2018   Jan 2, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

Do you have a shot at ranking for that phrase?   Jan 2, 2018 by Eric Enge Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.

New Year's Day 2018 Google doodle brings in the new year with a bright sunrise   Jan 1, 2018 by Amy Gesenhues The illustrated image includes the penguins featured in all of Google's holiday doodle series back home on a snow-filled landscape.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing

Social networks to face huge fines in Germany for not removing 'illegal content' in 24 hours

7 email trends to watch in 2018

Alibaba's UC browser beating Google Chrome in Indian mobile market

Empowered consumers are searching for the best and worst brands before they buy

Search News From Around The Web

Here's What a Negative SEO Attack Looks Like, Bill Hartzer

10 Reasons Why Your Ads Aren't Showing Up in Google, PPC Hero

Building links in 2018: Think like a PR, act like an SEO, Branded3

Google's 'Dutch Sandwich' Shielded 16 Billion Euros From Tax, Bloomberg

PPC and SEO together: A match made in marketing heaven, Vertical Leap

Researchers can now make neighborhood voting predictions from Google Street View images, TechCrunch

What Is A Backlink? Check Backlinks To Your Site (Here Is How), YouTube

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