SearchCap: Smart devices, SEO in 2018 & ad targeting

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Smart speaker sales grew 103% last year   Jan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.

From Search Engine Land

Advanced Ad Targeting Strategies for AdWords, Facebook and Display   Jan 11, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

SEO trends and Google changes to expect in 2018   Jan 11, 2018 by Pratik Dholakiya Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

From Marketing Land

46% of Prime members say they buy on Amazon at least once a week Jan 11, 2018 by Amy Gesenhues New Amazon shopper study from Feedvisor gives insight into consumer behavior on the e-commerce site.

7 B2B marketing strategies you need to know Jan 11, 2018 by Digital Marketing Depot Learn how to build a better marketing plan for the new year.

AdSense rolls out ad balance optimization tool for publishers Jan 11, 2018 by Susan Wenograd Publishers also now have a metric showing ad session length.

The top 3 retail strategies that dominated the holiday season Jan 11, 2018 by Tom Mucklow As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping.

2018 mobile marketing predictions from 18 industry veterans Jan 11, 2018 by Aaron Strout What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018 Jan 11, 2018 by John Steinert To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.

Search News From Around The Web

Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers, Bruce Clay

Google gets tough, and a notorious garage door company suffers, saving potential customers big overcharges, Dallas News

Google Says URLs In Sitemap Often Used As Determining The Canonical URL, Search Engine Roundtable

9 Predictions for SEO in 2018, Moz

Analysis and Findings From The December 2017 Google Algorithm Updates, GSQI

Changes to Ad Grants - What charities need to know, Hallam Internet

Dear Google (GOOG): Please stop using my advertising dollars to monetize hate speech, Quartz

Google Promotes eSports with Google Search Features & Carousels, The SEM Post

How to Choose the Best Links for Outreach Campaigns - Detailed Guide, Search Engine People

New Google Search Console Adds More Comparison Filters, Search Engine Roundtable

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