SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads

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Pummeling users with Google remarketing ads they don't want to see? Now they can mute those, too   Jan 25, 2018 by Ginny Marvin Google announced more options for users to control the kinds of ads they see.

From Search Engine Land

Looking at marketing automation platforms? We compare 14 vendors   Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.

Virginia Woolf Google doodle honors iconic author of classics 'Mrs. Dalloway' & 'A Room of One's Own'   Jan 25, 2018 by Amy Gesenhues Today's doodle was created by the London-based artist Louise Pomeroy.

Google Questions and Answers: Everything you need to know   Jan 25, 2018 by Joy Hawkins Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.

Google Search Console's remove URL report might not work for a short period of time   Jan 25, 2018 by Barry Schwartz Trying to use the Google removal tool URL report? Be aware that Google is upgrading the report, so it may not be reporting properly at the moment.

Apple says HomePod is finally coming on February 9, but can it compete?   Jan 24, 2018 by Greg Sterling Apple also said that Siri is now used on more than 500 million devices.

From Marketing Land

Advanced Ad Targeting Strategies for AdWords, Facebook and Display   Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

Facebook updates branded content policy to clarify what qualifies as content   Jan 25, 2018 by Tim Peterson Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.

How to make the most of LinkedIn's free Website Demographics   Jan 25, 2018 by AJ Wilcox Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn's free Website Demographics.

Search News From Around The Web

SEO's Long Tail Keyword Problem, Seer Interactive

Google Says Translate Your Image Alt Tags As Well, Search Engine Roundtable

How Do Nofollow Links Impact Search & Are They Still Worth Having?, CognitiveSEO

How to Get to the Top of Google and Win an Answer Box, Conductor

How to Visualize Last Year's PPC Data and Learn From It, PPC Hero

Merkle Q4 2017 Digital Marketing Report Released, Merkle Inc.

SEO basics: What is off-page SEO?, Yoast

Should You be Thinking About Smart Speaker Optimization?, John Lincoln

Subdomains vs Subdirectories?, SISTRIX

Why would game industry veteran Phil Harrison join Google?, VentureBeat

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