Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences

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New report: Customer Data Platforms doubled over last year   Jan 3, 2018 by Barry Levine The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.

From MarTech Today

Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns   Jan 3, 2018 by Barry Levine The purchase is one step in Terminus's plan to expand beyond display ads.

Personalization & machine learning in 2018: From comms to content   Jan 3, 2018 by Blaise Lucey Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

From Marketing Land

18 link resolutions for 2018   Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

From Around The Web

18 Apps and Tools for Social Media Marketers, Social Media Examiner

3 New Year's resolutions for your martech stack in 2018, Chief Marketing Technologist

Content Modeling: What It is and How to Get Started, CMS Wire

Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine, Jeff Bullas

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