The AdWords 2x budget change: How’s it going?

The AdWords 2x budget change: How's it going?   Jan 5, 2018 by Ginny Marvin Search marketers weigh in on their experiences since the change took effect in October.

How to reverse-engineer your online advertising strategy Jan 4, 2018 by Jacob Baadsgaard In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to.

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day Jan 4, 2018 by Andy Taylor Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.

Search marketing to enjoy 'late-stage renaissance,' according to analyst firm Jan 4, 2018 by Greg Sterling Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.

There's nothing stopping climate change deniers from using Google AdWords Jan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine the kinds of ads we see.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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