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2018年1月2日 星期二

The cutting edge of martech, voice’s impact on mobile marketing & ads are ‘on life support’

 
 
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On the cutting edge of martech: Our top columns of 2017

 

Dec 29, 2017 by Desiree Everts DeNunzio

From grappling with data fatigue to finding just the right marketing technology solutions, our contributors brought you the hottest topics in the martech space.

 
From MarTech Today
 
'Alexa: How will voice impact my mobile marketing?'
  Dec 29, 2017 by Kristin Cronin

Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for its impact on their brands.

 
Advertising is on life support
  Dec 29, 2017 by Dayle Hall

The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as well.

From Marketing Land
 
Negative reviews from ex-employees are finally against Google's guidelines
  Dec 29, 2017 by Joy Hawkins

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.

 
 

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose

Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

 

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