The IoT with blockchain, three trends & InMobi scoops up AerServ

Featured story

New report: The Internet of Things and blockchain tech are made for each other   Jan 10, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.

From MarTech Today

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018   Jan 10, 2018 by John Steinert To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.

InMobi scoops up AerServ for $90 million   Jan 10, 2018 by Ginny Marvin The combination creates the largest programmatic video advertising platform, says InMobi.

From Marketing Land

Best practices for qualifying your link opportunities   Jan 10, 2018 by Ryan Shelley So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.

From Around The Web

'We're marching in the same direction': Facebook is emphasizing Groups, and publishers are following suit, Digiday

Google's VR180 Cameras Are the Future of Point-and-Shoot, Wired

How brands can use innovative ad formats to break through clutter, Mobile Marketer

Segmentation Models: New Segmenting Practices, MarketingProfs

The five Ps of AI strategy for marketers, Econsultancy

Video Storytelling Secrets From an Award-Winning Series, Content Marketing Institute

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