IVEP’s new interactive video platform, our guide to iPaaS & Microsoft 365’s info protection strategy for GDPR

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New MarTech Today report: A Marketer's Guide to Integration Platform as a Service (iPaaS)   Feb 23, 2018 by Barry Levine It's a long name for tools that act as data switchboards, with different added features.

From MarTech Today

The IVEP Association is readying an ambitious new smart video platform for web and TV   Feb 23, 2018 by Barry Levine Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.

The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more   Feb 23, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

The pros and cons of marketing operations as a corporate vs. field function   Feb 23, 2018 by Debbie Qaqish Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.

Microsoft 365 releases GDPR compliance and info protection features for its customers   Feb 23, 2018 by Robin Kurzer The company is rolling out updates to its Compliance Manager and making it available to a more general audience.

Industry leaders rank brand safety the most important media quality metric   Feb 23, 2018 by Robin Kurzer Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.

From Marketing Land

Report: Facebook leads other platforms for app-install ROI in performance index   Feb 23, 2018 by Greg Sterling However, Google is gaining and Twitter has the best long-term retention.

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels   Feb 22, 2018 by Ginny Marvin The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

From Around The Web

Tubular Labs Announces Second Annual Global VideoAces Awards, Business Wire

360-Degree Video Versus Regular Video, MarketingProfs

GDPR: A Deeper Look At the Data Protection Officer Role, CMS Wire

The Biggest Changes Coming with the GDPR, Marketo

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