Marketing Day: Twitter bookmarks, Amazon buys Ring & more

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Twitter's new Bookmarks feature lets you save Tweets without having to like or retweet them   Feb 28, 2018 by Amy Gesenhues The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.

From Marketing Land

An easy way to see if Google thinks your webpages are keyword relevant   Feb 28, 2018 by Eric Enge Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

How to overcome unique B2B digital marketing challenges   Feb 28, 2018 by Stoney deGeyter Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

Here's why you should absolutely join us at MarTech   Feb 28, 2018 by Marketing Land Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

Report: Amazon grabs Ring for more than $1B   Feb 28, 2018 by Greg Sterling Company makes smart home security cameras and other devices, adding to Amazon's growing hardware portfolio.

Mastering social media advertising   Feb 28, 2018 by Chris Sherman Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

FTC PrivacyCon: Your email address is leaking and vulnerable   Feb 28, 2018 by Barry Levine Opening an email can unknowingly share your email with other vendors, and hashed emails — a popular 'protection' among data providers — can be hacked.

Adobe Target gets some new tools for mobile marketing   Feb 28, 2018 by Barry Levine A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

Putting a stop to click fraud   Feb 28, 2018 by Mary Wallace Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps being taken.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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