SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video

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Get back to basics: New Forrester report lays out priorities for mobile marketers   Feb 26, 2018 by Robin Kurzer Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.

From MarTech Today

SAP-owned Gigya offers a new GDPR-friendly consent tool   Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only apply to known users.

Supreme Court to hear case called 'existential threat' to cloud computing   Feb 26, 2018 by Greg Sterling The case involves a lawfully obtained search warrant seeking email data stored on a server outside the US.

From Marketing Land

YouTube rolls out new chat replay, automatic captions & more for live streaming videos   Feb 26, 2018 by Amy Gesenhues YouTube's live streaming is available to channels with 1,000 or more subscribers.

From Around The Web

Brands Get Better Organic Visibility with Instagram Stories, Socialbakers

Ecommerce Partnerships: 8 Lessons 1,000+ Stores and $500m+ in Sales, Shopify

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