SearchCap: Google Assistant updates, search referral growth & marketing efforts

Featured story

Search outpaced social for referral traffic last year, driving 35% of site visits vs social's 26% share of visits   Feb 23, 2018 by Amy Gesenhues According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

From Search Engine Land

3 ways to revitalize your digital marketing program Feb 23, 2018 by Elizabeth Laird Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you're stuck and spinning your wheels.

Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan Feb 23, 2018 by Amy Gesenhues An interview series highlighting 2017's Award winners: A look at the work they accomplished and the results they achieved.

Search in Pics: Google's Captain America, a mural at Google & a shiny Google slide Feb 23, 2018 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google Assistant to get multiple new languages, distribution and skills Feb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.

From Marketing Land

Report: Facebook leads other platforms for app-install ROI in performance index Feb 23, 2018 by Greg Sterling However, Google is gaining and Twitter has the best long-term retention.

YouTube removes analytics from its demographic data reports for creators Feb 23, 2018 by Amy Gesenhues According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.

Search News From Around The Web

Search Engine Optimization in 2018 (The Strategies That Will Win), ignitevisibility.com

8 Simple SEO Hacks to Boost Your Brand in 2018, Search Engine Guide

Anil Sabharwal announced as new engineering site lead of Google Australia, Official Google Australia Blog

Ask Yoast: Order of categories and subcategories in URLs, Yoast

Call Tracking: The SEO Update You Need to Know, CDK Global

Google Search Console Lets You Filter By Differences, More Than X Positions, Search Engine Roundtable

How to Give Searchers What They Need, Not Just Linkbait, Seer

The What, Why and How of 301 Redirects, Hallam Internet

What Are Backlinks and Link Building Strategies for 2018, Conductor

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