Targeting ads by your driving behavior, Ogury’s competitor intelligence solution & Google’s new mobile benchmarking tools

Featured story

Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal   Feb 27, 2018 by Greg Sterling Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers.

From MarTech Today

Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores   Feb 27, 2018 by Barry Levine The Answer Marketplace, says its parent, is the first of its kind.

Ogury launches Active Insights, a competitor intelligence solution for app marketers   Feb 27, 2018 by Robin Kurzer The mobile data company says it has created the "first complete app ecosystem intelligence solution."

Study shows programmatic fraud blocking rates are higher on desktop, static banners   Feb 27, 2018 by Ginny Marvin RhythmOne's quarterly report highlights inventory blocking rate trends on the programmatic marketplace.

Programmatic problems: Fixing a broken market   Feb 27, 2018 by Chris Liversidge Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.

From Marketing Land

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed   Feb 27, 2018 by Ginny Marvin One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

From Around The Web

Announcing Flutter beta 1: Build beautiful native apps, Google Developers Blog

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us