SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Featured story

AdWords Keyword Planner update appears to be rolling out in the new interface   Feb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

From Search Engine Land

Auditing customer reviews for organic traffic growth without losing speed or attracting penalties   Feb 22, 2018 by Karen Bone Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.

Want to speak at SMX Advanced? Here's how   Feb 22, 2018 by Chris Sherman The agenda for our upcoming SMX Advanced show is live and we've opened up our "speaking pitch" form for select sessions for the show, June 12-13 at the Bell Harbor International Conference Center in Seattle.

Personal agents. Voice search. Chatbots. Check out the SMX West keynote.   Feb 22, 2018 by Search Engine Land It's been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn't even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers.

Are Yelp ads worth paying for? How to figure it out   Feb 22, 2018 by Joy Hawkins Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.

Is the way you think about reach outdated?   Feb 22, 2018 by Digital Marketing Depot Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don't have to. The more relevant the audience, the stronger the campaign performance will be.

From Marketing Land

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels Feb 22, 2018 by Ginny Marvin The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

Influential launches IBM Watson-powered platform to analyze a brand's social audience Feb 22, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach its consumers.

Search News From Around The Web

Google search algorithms are not impartial. They can be biased, just like their designers., NBC News

"Reserve with Google" in Canada, New Booking Local Pack CTA, and a Number of UI Tests, alakov.com

12 Best Podcasts to Master SEO and Stay Tuned, ahrefs.com

An easier way to ask customers for Google reviews, DealerOn

Google Ranking & Algorithm Update Chatter & Signals February 20th, Search Engine Roundtable

Help us test Yoast SEO 7.0, Yoast

How to Write Content & Build Quality Links for Boring Niches, cognitiveseo.com

Raven Tools Tricks Of The Trade, Secret Weapons & Useful Features, Raven Blog

The Big Loophole That Helped Russia Exploit Facebook: Doctored Photos, Wall Street Journal

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us