Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

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Retailers with shopping apps now see majority of e-commerce sales from mobile   Feb 21, 2018 by Greg Sterling E-commerce is now a truly cross-device experience.

From Marketing Land

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels Feb 22, 2018 by Ginny Marvin The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

Influential launches IBM Watson-powered platform to analyze a brand's social audience   Feb 22, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach its consumers.

Personal agents. Voice search. Chatbots. Check out the SMX West keynote.   Feb 22, 2018 by Marketing Land It's been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn't even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard   Feb 22, 2018 by Barry Levine The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.

Net Neutrality repeal set for April 23 unless litigation or state action stops it   Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to stop the repeal.

7 shared traits of CMOs that thrive in the martech age   Feb 22, 2018 by Andy Betts Contributor Andy Betts details the characteristics that help modern CMOs stand out.

Yelp tests offline attribution using guest WiFi and email matching   Feb 22, 2018 by Greg Sterling The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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