Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age

Featured story

Net Neutrality repeal set for April 23 unless litigation or state action stops it   Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to stop the repeal.

From MarTech Today

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard   Feb 22, 2018 by Barry Levine The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.

7 shared traits of CMOs that thrive in the martech age   Feb 22, 2018 by Andy Betts Contributor Andy Betts details the characteristics that help modern CMOs stand out.

Yelp tests offline attribution using guest WiFi and email matching   Feb 22, 2018 by Greg Sterling The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

From Marketing Land

Retailers with shopping apps now see majority of e-commerce sales from mobile   Feb 21, 2018 by Greg Sterling E-commerce is now a truly cross-device experience.

From Around The Web

Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process, CMS Wire

Six of the latest brands using VR technology, Econsultancy

The key to unlocking the digitally-enabled store, Retail Dive

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