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2018年2月28日 星期三

SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

 
 
Featured story
 

Multifaceted featured snippets begin rolling out in Google search results

 

Feb 28, 2018 by Michelle Robbins

Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries

 
From Search Engine Land
 
Study: 11 voice search ranking factors analyzed
  Feb 28, 2018 by Greg Sterling

Some of the findings confirm and some upend conventional wisdom.

 
Unit economics: The foundation of a good SEM campaign
  Feb 28, 2018 by Kevin Lee

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

 
Rand Fishkin leaves Moz, announces a new start-up
  Feb 28, 2018 by Barry Schwartz

After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.

From Marketing Land
 
An easy way to see if Google thinks your webpages are keyword relevant
  Feb 28, 2018 by Eric Enge

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

 
How to overcome unique B2B digital marketing challenges
  Feb 28, 2018 by Stoney deGeyter

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

 
Here's why you should absolutely join us at MarTech
  Feb 28, 2018 by Marketing Land

Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

 
Report: Amazon grabs Ring for more than $1B
  Feb 28, 2018 by Greg Sterling

Company makes smart home security cameras and other devices, adding to Amazon's growing hardware portfolio.

 
Mastering social media advertising
  Feb 28, 2018 by Chris Sherman

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features.

 
Twitter's new Bookmarks feature lets you save Tweets without having to like or retweet them
  Feb 28, 2018 by Amy Gesenhues

The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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