Marketing Day: YouTube’s latest live streaming features, measuring ad success & more

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos   Feb 26, 2018 by Amy Gesenhues YouTube's live streaming is available to channels with 1,000 or more subscribers.

From Marketing Land

Is the way you think about reach outdated?   Feb 26, 2018 by Digital Marketing Depot Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don't have to. The more relevant the audience, the stronger the campaign performance will be. While we've found that maximizing reach is important, it's all about Relevant Reach.

Super Bowl ad rankings: Trust your gut or employ rational thinking?   Feb 26, 2018 by Peter Minnium What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to explain why.

New MarTech Today report: A Marketer's Guide to Integration Platform as a Service (iPaaS)   Feb 26, 2018 by Barry Levine It's a long name for tools that act as data switchboards, with different added features.

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Supreme Court to hear case called 'existential threat' to cloud computing   Feb 26, 2018 by Greg Sterling The case involves a lawfully obtained search warrant seeking email data stored on a server outside the US.

Get back to basics: New Forrester report lays out priorities for mobile marketers   Feb 26, 2018 by Robin Kurzer Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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