Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news

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Report: Facebook leads other platforms for app-install ROI in performance index   Feb 23, 2018 by Greg Sterling However, Google is gaining and Twitter has the best long-term retention.

From Marketing Land

YouTube removes analytics from its demographic data reports for creators Feb 23, 2018 by Amy Gesenhues According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels   Feb 22, 2018 by Ginny Marvin The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The pros and cons of marketing operations as a corporate vs. field function   Feb 23, 2018 by Debbie Qaqish Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.

New MarTech Today report: A Marketer's Guide to Integration Platform as a Service (iPaaS)   Feb 23, 2018 by Barry Levine It's a long name for tools that act as data switchboards, with different added features.

Microsoft 365 releases GDPR compliance and info protection features for its customers   Feb 23, 2018 by Robin Kurzer The company is rolling out updates to its Compliance Manager and making it available to a more general audience.

Industry leaders rank brand safety the most important media quality metric   Feb 23, 2018 by Robin Kurzer Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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