ABM flips classical lead scoring, Facebook’s new analytical features & searcher intent

Featured story

6 ways ABM turns classical lead scoring on its head   May 2, 2018 by John Steinert Don't be afraid to break the "rules" to drive the results you need, argues contributor John Steinert.

From MarTech Today

What is ad effectiveness, and how does it help your business?   May 2, 2018 by Digital Marketing Depot Humor aside, Wanamaker wasn't joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points.

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter   May 2, 2018 by Amy Gesenhues CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018 redesign.

From Marketing Land

Facebook unveils new analytics features, including a tool to track the omnichannel journey   May 2, 2018 by Robin Kurzer The social media company made this announcement — and many others — at F8, its developer conference in San Jose.

Searcher intent: The secret ingredient behind successful content development   May 2, 2018 by Dave Davies Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

From Around The Web

A new Twitter experience on Windows, Twitter

Cambridge Analytica Closing Operations Following Facebook Data Controversy, Wall Street Journal

Who's Using Local AR? And How Often?, Street Fight

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