Adobe buys Magento, Spredfast launches Vault & the difference between data controllers and processors

Featured story

Adobe suits up for e-commerce competition with its purchase of Magento   May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.

From MarTech Today

Spredfast launches Vault to better control access to brands' social accounts   May 22, 2018 by Barry Levine A browser plugin, it goes beyond social management platforms' capabilities by offering native control, hidden logins, time windows and audits.

3 management models that help streamline today's martech operations   May 22, 2018 by Andy Betts Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.

The story of data, Part 3: Who owns it?   May 22, 2018 by Robin Kurzer Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared.

Data controllers and data processors: The difference and why it matters in GDPR   May 22, 2018 by Robin Kurzer As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles.

From Marketing Land

Tips on leveraging personal name collisions in online reputation management   May 22, 2018 by Chris Silver Smith Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

What negative SEO is and is not   May 22, 2018 by Joe Sinkwitz In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.

Ask the SMXpert: SEO markup and structured data   May 22, 2018 by Debra Mastaler Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

From Around The Web

Twitter is killing several of its TV apps, too, TechCrunch

Why modern marketing is as much about mindset as technical skills, Econsultancy

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