Dialpad buys TalkIQ, PulsePoint launches Genome & why your media decisions matter

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Questions remain about GDPR enforcement in the US as the compliance deadline inches closer   May 16, 2018 by Robin Kurzer The European law provides for regulatory oversight for its member states, but it's unclear about who will enforce it outside the EU.

From MarTech Today

Dialpad buys TalkIQ and adds AI to UberConference and other services   May 16, 2018 by Barry Levine The new features include Smart Notes, which immediately summarizes a call and generates a list of action items.

In largely symbolic vote, Senate rebukes FCC's net neutrality rollback   May 16, 2018 by Greg Sterling The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections.

PulsePoint launches Genome to centralize data for healthcare advertising   May 16, 2018 by Barry Levine The ad exchange says this is the first of its kind and that it answers "the call for unification of data for marketers."

Our MarTech recap will make you want to come to Boston   May 16, 2018 by MarTech Today It's been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It's time to get pumped for our next MarTech show! We're returning to Boston October 1-3. Registration is open, and […]

Why your media decisions matter for campaign location attribution   May 16, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.

LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready   May 16, 2018 by Amy Gesenhues Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.

Facebook expands its list of marketing partners, while limiting what view tags can do   May 16, 2018 by Amy Gesenhues After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions.

From Marketing Land

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads   May 16, 2018 by Ginny Marvin Publishers keep 100 percent of ads they sell directly in their Apple News content.

Australian privacy regulators examining Google's Android location-data collection   May 15, 2018 by Greg Sterling An Oracle report accuses the company of improperly tracking user location without consent.

Online Marketing News From Around The Web:

5 A/B tests you can start running today, VerticalResponse

Marketers' Use of Email and Marketing Automation, MarketingProfs

Snapchat's programmatic augmented reality ads are gaining traction, Digiday

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