Geopath’s new geolocation for OOH, the importance of AI in loyalty programs & Urban Airship supports Google Pay tickets

Featured story

Billboard-measuring Geopath enters the 21st century with new geolocation platform   May 10, 2018 by Barry Levine Called Insights Suite, it updates the 75-year-old nonprofit organization's previous methods that employed federal traffic data and surveys.

From MarTech Today

Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs   May 10, 2018 by Jose Cebrian Contributor Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes   May 10, 2018 by Barry Levine The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.

From Marketing Land

Android P: AI inside and simplification outside   May 9, 2018 by Greg Sterling The "P" also stands for paternalism, as Google tries to help users break their phone addictions.

From Around The Web

B2B vs. B2C Marketing Personalization in Digital Channels, MarketingProfs

How personalisation can improve mobile site speed (and conversion), Econsultancy

How to Build a Branded App (and Never Look Back), Content Marketing Institute

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