IAB Newfronts, marketing fundamentals & Google’s new ID requirements for political ads

Featured story

IAB's Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV   May 7, 2018 by Barry Levine YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.

From MarTech Today

Don't sacrifice marketing fundamentals for the sake of being first   May 7, 2018 by Evan Magliocca Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn't misalign their priorities.

From Marketing Land

Ask the SMXpert: Google manual penalties explained   May 7, 2018 by Debra Mastaler Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another 'love note' in the future.

Google rolls out new ID requirements for US political ads   May 7, 2018 by Robin Kurzer Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.

From Around The Web

Cambridge Analytica kept Facebook data models through US election, The Guardian

How Microsoft CEO Satya Nadella is rethinking Windows, The Verge

Instagram code reveals upcoming music feature, TechCrunch

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