IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017

IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017   May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year.

Improving e-commerce text ads with ad customizer data feeds May 14, 2018 by Joe Martinez No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.

Guide to paid media management software May 14, 2018 by Digital Marketing Depot Compare 9 leading vendors and get tips for evaluating and purchasing.

Improve paid search lead-gen with cohort analysis May 14, 2018 by Megan Taggart Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.

Driving calls with PPC: 5 mistakes most search marketers make May 14, 2018 by Sponsored Content: Invoca Bridging the online-to-offline gap poses challenges when using paid search to drive calls.

Stay sharp and relevant with ongoing PPC training May 11, 2018 by Jeff Baum Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team.

How to create landing pages that convert May 8, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing.

Old AdWords interface will be phased out by year-end May 7, 2018 by Ginny Marvin Google will notify advertisers ahead of the final switch to the new AdWords experience.

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