Lithium ends Klout, Google limits use of DoubleClick IDs & issues GDPR guidance

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Google issues updated GDPR guidance to publishers on how to gain consent from users   May 11, 2018 by Robin Kurzer Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.

From MarTech Today

Lithium will 'sunset' its Klout service on the day GDPR launches   May 11, 2018 by Barry Levine Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.

The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves   May 11, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Shoppables are just getting started   May 11, 2018 by Barry Levine All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing.

3 steps to mastering account-based measurement   May 11, 2018 by Peter Isaacson All this data we've got at our fingertips isn't useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights.

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its 'walled garden'   May 11, 2018 by Robin Kurzer Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.

This week in GDPR   May 11, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

From Marketing Land

Common mistakes and quick fixes to improve poky page speed   May 11, 2018 by Janet Driscoll Miller Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.

Ask the SMXperts: The latest in advanced technical SEO   May 11, 2018 by Debra Mastaler SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more

From Around The Web

6 Ways Marketers are Embracing Artificial Intelligence (AI), CMS Wire

In the Age of AI, Publishers Need Authenticated Audiences, AdExchanger

The Martech Evolution for Digital Advertising Agencies, The AdStage Blog

The myth of martech consolidation is dead. Now what?, Chief Marketing Technologist

What I Learned Rebuilding My Company's Lead Qualification System, Marketo

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