Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

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Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics   May 18, 2018 by Pamela Parker Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West.

From Marketing Land

Pause underperforming ads with this updated AdWords script   May 18, 2018 by Daniel Gilbert If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.

Better Business Bureau reviews are complex. Here's what you need to know   May 18, 2018 by Joy Hawkins Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed.

Why Nike's AR experiment for Facebook Messenger was a hit with its customers   May 18, 2018 by Barry Levine As augmented reality goes from 'wow' to ROI, this sneaker event represents one of the first home runs.

WFA demands that advertisers take actions that promote 'a better marketing ecosystem'   May 18, 2018 by Robin Kurzer With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants advertisers to follow.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Oracle-owned Grapeshot launches a contextual targeting solution for video ads   May 18, 2018 by Barry Levine Called Video Context, it employs automated transcriptions from video content's audio tracks to categorize the video for instream ad placement.

This week in GDPR   May 18, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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