Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

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Facebook reorganizes internal teams, moves existing executives into new leadership roles   May 9, 2018 by Amy Gesenhues CEO Mark Zuckerberg has split Facebook's product and engineering teams into three divisions.

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Two kinds of video ads help break through the dilemma of interruptive marketing   May 9, 2018 by Barry Levine At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

IAB's Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV   May 9, 2018 by Barry Levine YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.

Ask the SMXpert: Keyword research and copywriting   May 9, 2018 by Debra Mastaler Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

Registration for MarTech is open!   May 9, 2018 by Marketing Land Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston. MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Fuel Cycle expands its audience research platform with launch of exchange for third-party tools   May 9, 2018 by Barry Levine Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform.

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