Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

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Digital Advertising Alliance's new 'PoliticalAd' icon will identify online political ads that meet new guidelines   May 22, 2018 by Amy Gesenhues The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply.

From Marketing Land

Quora launches native image ads globally   May 22, 2018 by Ginny Marvin The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.

Tips on leveraging personal name collisions in online reputation management   May 22, 2018 by Chris Silver Smith Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

Learn from the SMX Advanced family   May 22, 2018 by Marketing Land In order to be the best, you need to train with the best. Join us at Search Engine Land's SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for the past 10 years, and we're on track to sell out in the three weeks.

Ask the SMXpert: SEO markup and structured data   May 22, 2018 by Debra Mastaler Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

Becoming customer-centric: A tale of a NextGen MO organization   May 21, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

Human-computer interaction and digital advertising   May 21, 2018 by Peter Minnium Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Adobe suits up for e-commerce competition with its purchase of Magento   May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.

3 management models that help streamline today's martech operations   May 22, 2018 by Andy Betts Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.

The story of data, Part 3: Who owns it?   May 22, 2018 by Robin Kurzer Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared.

Data controllers and data processors: The difference and why it matters in GDPR   May 22, 2018 by Robin Kurzer As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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