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2018年5月11日 星期五

Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

 


 
Featured story
 

It's business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands

 

May 11, 2018 by Amy Gesenhues

What agencies and consultants have seen since Facebook's latest user-data scandal.

 
From Marketing Land
 
Common mistakes and quick fixes to improve poky page speed
  May 11, 2018 by Janet Driscoll Miller

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.

 
Ask the SMXperts: The latest in advanced technical SEO
  May 11, 2018 by Debra Mastaler

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.

 
Attention + intensity: Tips for navigating the new age of media strategy
  May 11, 2018 by Mark Williams

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Lithium will 'sunset' its Klout service on the day GDPR launches
  May 11, 2018 by Barry Levine

Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.

 
This week in GDPR
  May 11, 2018 by Robin Kurzer

A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

 
Google issues updated GDPR guidance to publishers on how to gain consent from users
  May 11, 2018 by Robin Kurzer

Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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