Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

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Twitter is changing how conversations happen based on user behavior and conduct   May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.

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Facebook updates Ads Reporting & introduces new 'creative reporting' metric   May 17, 2018 by Amy Gesenhues The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns.

Why your media decisions matter for campaign location attribution   May 17, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.

Enable attribution across all channels, platforms and devices   May 17, 2018 by Digital Marketing Depot It's no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed.

Beating remarketing addiction and testing for incremental value using Google Analytics   May 17, 2018 by Andreas Reiffen Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch   May 17, 2018 by AJ Wilcox How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more.

LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready   May 17, 2018 by Amy Gesenhues Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Why Nike's AR experiment for Facebook Messenger was a hit with its customers   May 17, 2018 by Barry Levine As augmented reality goes from 'wow' to ROI, this sneaker event represents one of the first home runs.

Navigating brand safety in the world of user-generated content   May 17, 2018 by Justin Freid What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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