Marketo buys Bizible, why Radius and Leadspace merged & responsive web design is not enough

Featured story

Marketo buys Bizible, adds 'deeper attribution' to its engagement platform   May 1, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points.

From MarTech Today

How Salesforce's acquisition of Cloudcraze expands its Commerce Cloud   May 1, 2018 by Barry Levine There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce's CRM to become e-commerce-enabled.

Here's why Radius and Leadspace decided to combine   May 1, 2018 by Barry Levine The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.

How to seamlessly augment the retail experience   May 1, 2018 by Rohit Gupta Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.

MetaX launches a blockchain-based whitelist of websites   May 1, 2018 by Barry Levine The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.

From Marketing Land

Mark Zuckerberg announces new 'Clear History' option & more at Facebook's F8 Conference   May 1, 2018 by Amy Gesenhues "This is the kind of control that we think people should have," said Zuckerberg, after announcing users will be able to clear their browsing history on the site.

Four publisher groups to Google: Your GDPR proposal 'severely falls short'   May 1, 2018 by Barry Levine The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

Is responsive web design enough? (Hint: No)   May 1, 2018 by Kristopher Jones Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

From Around The Web

AR Studio: Create and Distribute New, Rich AR Experiences with Ease, Facebook for Developers

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