Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.
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Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why and how that's about to change.
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app.
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