Nike’s hit AR experiment, navigating brand safety in world of UGC & Twitter’s use of behavioral signals

Featured story

Why Nike's AR experiment for Facebook Messenger was a hit with its customers   May 17, 2018 by Barry Levine As augmented reality goes from 'wow' to ROI, this sneaker event represents one of the first home runs.

From MarTech Today

Navigating brand safety in the world of user-generated content   May 17, 2018 by Justin Freid What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.

From Marketing Land

Twitter is changing how conversations happen based on user behavior and conduct   May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.

From Around The Web

6 e-commerce checkout pain points that are overlooked, Retail Dive

Data-Driven Marketing After GDPR, AdExchanger

Start making your business more accessible using Primer, Think with Google

What Do I Spend on MarTech This Year?, CMS Wire

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