Publisher groups on Google’s GDPR plan, identity’s moment & YouTube tackles more TV

Featured story

Four publisher groups to Google: Your GDPR proposal 'severely falls short'   Apr 30, 2018 by Barry Levine The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

From MarTech Today

Identity is having its moment, but most martech isn't ready   Apr 30, 2018 by Mike Sands With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.

From Marketing Land

YouTube announces more moves to chip away at TV ad budgets   Apr 30, 2018 by Ginny Marvin The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.

You vs. data: Where people fit in modern retail marketing strategy   Apr 27, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

From Around The Web

13 Apps for Live-streaming Video, Practical Ecommerce

Facebook's dark ads problem is systemic, TechCrunch

Radius & Leadspace Join Forces To Lead $50 Billion Data Intelligence Market, PR Newswire

Smart Speakers Are The Latest Content Channel You Should Care About, Contently

The Future of Audience Selection: Where AI Can Take Your Campaigns, Marketo

Attend MarTech Conference on the East Coast: October 1-3, 2018 in Boston Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us