Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey's US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers' increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI.
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. Finding the right social media management software is a complicated process.
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