SearchCap: Google Lens, WordStream acquired & IAB report

Featured story

Google Lens improvements ready visual search and AR for mainstream adoption   May 10, 2018 by Greg Sterling Better text recognition, lookalike search and real-time functionality are upgrades.

From Search Engine Land

IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017   May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year.

Ask the SMXperts: The latest in advanced technical SEO   May 10, 2018 by Debra Mastaler SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.

What is 'Integration Platform as a Service (iPaaS)?' Learn everything you need to know   May 10, 2018 by Digital Marketing Depot It's no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data. Integrating the data housed in […]

Search marketing software company WordStream acquired by Gannett for $150M   May 10, 2018 by Barry Schwartz Founded in 2007, the popular PPC management tool has been sold.

From Marketing Land

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth   May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US.

What is ad effectiveness, and how does it help your business?   May 10, 2018 by Digital Marketing Depot Humor aside, Wanamaker wasn't joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points.

As GDPR approaches, marketers are moving away from their reliance on third-party data   May 10, 2018 by Robin Kurzer Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web.

Android P: AI inside and simplification outside   May 9, 2018 by Greg Sterling The "P" also stands for paternalism, as Google tries to help users break their phone addictions.

Search News From Around The Web

100 things we announced at I/O '18, Google Blog

5 Common Types of SPAM & How You Can Protect Yourself Against Them, cognitiveseo.com

Announcing the Art and Science of 'Why Bing?' webcast, Bing Ads Blog

Can You Optimize for Google's "Zero Results" Answers?, Raven Blog

Google Datasets Structured Data May Rollout Soon?, Search Engine Roundtable

Google Penalties: How to Find, Fix, and Avoid (An Expert Guide), ahrefs.com

The 10 SEO ranking factors we know to be true, Kevin Indig

Who's Stealing my Images? Guide to Reverse Image Search, Hallam Internet

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