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2018年5月1日 星期二

SearchCap: Google My Business dashboard & API, class action awards & clickbait

 


 
Featured story
 

Google launches new Google My Business API, new dashboard to manage multiple locations

 

May 1, 2018 by Greg Sterling

Now a single registered account on GMB will be able to manage an unlimited number of locations.

 
From Search Engine Land
 
Let's face it — clickbait works. Here's how to use it to your advantage
  May 1, 2018 by John E Lincoln

Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

 
Hooray! Google My Business descriptions are back
  May 1, 2018 by Joy Hawkins

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

 
Google involved in Supreme Court case that may change class-action damages awards
  May 1, 2018 by Greg Sterling

The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools.

 
Is responsive web design enough? (Hint: No)
  Apr 30, 2018 by Kristopher Jones

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

 
10 ways to increase calls from paid search
  May 1, 2018 by Digital Marketing Depot

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone.

From Marketing Land
 
Mark Zuckerberg announces new 'Clear History' option & more at Facebook's F8 Conference
  May 1, 2018 by Amy Gesenhues

"This is the kind of control that we think people should have," said Zuckerberg, after announcing users will be able to clear their browsing history on the site.

 
Four publisher groups to Google: Your GDPR proposal 'severely falls short'
  May 1, 2018 by Barry Levine

The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

 
Unifying your search and social ad strategies
  May 1, 2018 by Digital Marketing Depot

Change is constant in digital marketing. Experienced marketers realize it's no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization's social advertising efforts (and vice versa)?

 
Marketers: Never forget that we are at war
  May 1, 2018 by David Rodnitzky

Contributor David Rodnitsky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."

 
Is responsive web design enough? (Hint: No)
  May 1, 2018 by Kristopher Jones

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

 
How to use a podcast to create smart and usable content
  May 1, 2018 by Sherry Bonelli

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.

 
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
  Apr 30, 2018 by Amy Gesenhues

With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event.

 
Native isn't display. Stop treating it like it is.
  Apr 30, 2018 by Casey Wuestefeld

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential.

 
Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager
  Apr 30, 2018 by Amy Gesenhues

Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding.


 
 

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