SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing

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Has Amazon ended its Google Shopping campaigns?   May 4, 2018 by Amy Gesenhues Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.

From Search Engine Land

Google voice-enables movie-ticket buying with Fandango   May 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come.

Google rolls out new ID requirements for US political ads   May 4, 2018 by Robin Kurzer Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.

Google AdWords new responsive search ads can show 3 headlines   May 4, 2018 by Ginny Marvin The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and descriptions.

Search in Pics: Google's Greatest Talent show, a human-sized bird cage & Google's Emmy   May 4, 2018 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type   May 4, 2018 by Ginny Marvin Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.

Where to find ideas for content your audience will love, look at and link to   May 4, 2018 by Jeremy Knauff If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.

From Marketing Land

Instagram testing a booking & payments feature it first announced more than a year ago   May 4, 2018 by Amy Gesenhues For now, the feature is available to a limited set of partners and businesses on Instagram.

Google betting its Assistant can close the wearables gap with Apple   May 4, 2018 by Greg Sterling New Assistant capabilities announced for Wear OS ahead of Google's developer conference next week

The 5 big disruptions to marketing in 2018   May 4, 2018 by Digital Marketing Depot The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally.

Where to find ideas for content your audience will love, look at and link to   May 4, 2018 by Jeremy Knauff If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.

Facebook Pages will be getting new video metrics & chart tracking engagement throughout video   May 3, 2018 by Amy Gesenhues Facebook says it also fixed a bug that resulted in inaccurate retention graph data for videos running longer than two minutes.

Search News From Around The Web

Ask Yoast: Crossposting content on Medium, Yoast

Google Adds Clear Button For Google My Business Attributes, Search Engine Roundtable

Google increases display of video snippets for self-hosted videos. Is this an opportunity to grow brand exposure?, iCrossing

Google Shopping fraud broken up by machine learning, CNBC

Google Tests Highlights Icons in Hotels' Local Knowledge Panels, Sergey Alakov

How Expertise, Authority and Trust Impact Your SEO Efforts with David Harry, cognitiveseo.com

How to Monitor Competitor Website Changes for SEO, Ignite Visibility

How to Research Trending Keywords, Search Engine Guide

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