Searcher intent: The secret ingredient behind successful content development

Searcher intent: The secret ingredient behind successful content development   May 2, 2018 by Dave Davies Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

The ultimate guide to bot herding and spider wrangling — Part Two May 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues.

Let's face it — clickbait works. Here's how to use it to your advantage May 1, 2018 by John E Lincoln Hook people with a creative title using the right words as 'bait,' and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

Google involved in Supreme Court case that may change class-action damages awards May 1, 2018 by Greg Sterling The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools.

Is responsive web design enough? (Hint: No) Apr 30, 2018 by Kristopher Jones Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

First batch of Google mobile-first indexing notifications goes out today Apr 30, 2018 by Barry Schwartz Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.

How to use a podcast to create smart and usable content Apr 30, 2018 by Sherry Bonelli In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.

Google announces new job posting guidelines & requirements Apr 27, 2018 by Barry Schwartz Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.

The first steps of your SEO audit: Indexing issues Apr 27, 2018 by Janet Driscoll Miller Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us